Simply put, an Objective is the What and Key Results – the Hows of your project. An Objective is what must be accomplished. By definition, Objectives are important, concrete, action-oriented, and inspiring.
Key Results serve as a benchmark for determining how to achieve your goal. Properly set and effective Key Results are precise and time-bound, and, above all, measurable and verifiable.
There is no gray area, no room for doubt when it comes to meeting the criteria of a key result. We do a regular check and grade the key results as fulfilled at the end of the allocated period, which is usually a quarter. There is no gray area, no confusion when defining if the criteria, or a KPI, of a Key Result, is met or not, when the deadline arrives.